ExploreQuest hexagon logo set in the hazy sky on mountains background

ExploreQuest Adventures Branding

ExploreQuest Adventures organizes and guides adventure-travel experiences — day hikes, mountain retreats, and backcountry expeditions — taking care of the planning so travelers can just explore. I built the brand's identity to match: a trail-inspired hexagon logo, an earthy green-and-sand palette, and a flexible type system, applied across apparel, posters, social media, and a branded camper van.

The ExploreQuest Adventures logo: a hexagonal badge enclosing a winding road, beside the wordmark, in dark green on a sage background
https://uiup7iptqpn1epdy.public.blob.vercel-storage.com/projects/explorequest-adventures-branding/879a2fa6__3840x2160/1600.avif
Logo-variants slide showing the horizontal lockup on sage green and the stacked lockup on deep green
Typography slide introducing Lexend Deca as the brand typeface, with a sample headline about organizing adventure travel experiences
Grid showing the ExploreQuest logo in approved color combinations across six brand-colored backgrounds
Clear-space guideline slide showing the minimum spacing around the horizontal and stacked logo lockups
Brand-in-use slide: three adventure-travel photos with the logo overlaid, plus a branded card with a hexagon pattern
Instagram post mockups for ExploreQuest featuring adventure photos, the logo, and taglines like "Explore Your Future"
Design-elements slide showing the brand's supporting graphics: dashed trail lines and a pattern of green hexagons
Two event poster designs — a "Clingmans Dome Trail Hike" and a "Mitchell Mountain" retreat — in the brand's green-and-sand palette
A woman in sunglasses sitting against a tree in a forest, wearing a white t-shirt with the green ExploreQuest logo
A hand holding up a dark green canvas backpack printed with the white ExploreQuest logo, mountains blurred behind